Dear Real Estate Ace:
I've been searching doggedly through my library of reading materials to share with you, what I believe are the best books available on marketing. I have to warn you though, some of these are a pain in the rear to get. Some have been reprinted, but in revised editions by guys who are total idiots. I'll try to let you know which are worth reading. Anyway, if you want to market for your real estate business, you should definitely take the time to check out these:
The Gary Halber Letters, Gary Halbert
Scientific Advertising, Claude Hopkins
Triggers, Joseph Sugarman
Tested Advertising Methods, John Caples (Fourth edition or earlier)
How-To Write A Good Advertisement, Victor Schwab
The Ultimate Sales Letter, Dan Kennedy
Mail-Order Secrets of A Marketing Maverick, Joseph Sugarman
The Collier Letter Book, Robert Collier
Anything else you can find by Gary Halbert
Influence, Cialdini
Tootles!
-Ted
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2 comments:
Ted, how did you use the over-the-highway-banner? Did you leave it and drove away and then come back 8 hours later, or did you wait nearby to make sure it wasn't not stolen?
Also, how well did it work?
Thank you!
sniper(MD)
Hey Ted, are you planning on coming back?.... We miss your blog entries.....
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