I started the last post ranting about asking questions of your leads, and looking at the competitions marketing to get an edge in this game of creative real estate investing we all play.
So what did I find from all of those ads, and postcards I took from seller that I met with?
90% of them sucked!
(and mine did too)
(and mine did too)
From there I (and you need to do this) asked myself how do I beat them. Well, okay like the opening to the movie Patton, I wanted rip my competition apart and stomp on their guts!
I looked for better headlines, better hooks, better formatting, less cutesie picture bull$hit.
And this leads me to a coming post, possibly a full-blown articles (and if I really want to cover it right 3 chapters in a course). When think about marketing there are three key criteria you absolutely must meet.
The 3 M's of Marketing/Advertising:
Message, Market, Media
Well that's all for now.
To your success,
Ted, The Master of Mail
1 comment:
Hey Ted,
A good friend told me about your blog, and it's as good as she said it was. I've been going to all the seminars for the past year waiting for that special insight,magic bullet,secret formula that would illuminate everything for me. Fact is I just needed to take massive action ,make alot of offers,and get a marketing plan. Thanks for sharing your insights. Newbie's like me appreciate greatly. Thanks.
Moe
Moe
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